Thoughtful conversations in marketing with Gunnar Peery.
I have spent the past year as a marketing and events intern for a local luxury car dealership here in blossoming West Michigan. It has been a wonderful experience to begin my marketing career, I have learned plenty and continue to face new challenges by the day. As time has passed and my knowledge has … Continue reading Stuck in the past – The dealership dilemma
"Tell your story". It's the intrinsic, number-one rule in marketing. It's been beaten into our heads for years, from marketers and companies alike. If I was to remember one thing from undergrad, besides drugs are cool and flannels are in, its that your business needs to tell a story. I agree with the premise -- … Continue reading Screw your story – Why business storytelling has lost its touch and what to do about it
Nike changed the game. In stunning fashion, Nike named Colin Kaepernick the face of its 30th Anniversary "Just Do It." campaign. The market's initial reaction to the campaign is about as volatile as you'd expect. A quick look at Twitter and you'll see burning shoes, brand-less socks, and a whole lot of rhetoric. Look toward … Continue reading The future implications of Nike’s power move
Mindful Marketing 