The future implications of Nike’s power move

Nike changed the game. In stunning fashion, Nike named Colin Kaepernick the face of its 30th Anniversary "Just Do It." campaign.  The market's initial reaction to the campaign is about as volatile as you'd expect.  A quick look at Twitter and you'll see burning shoes, brand-less socks, and a whole lot of rhetoric.  Look toward … Continue reading The future implications of Nike’s power move