"Tell your story". It's the intrinsic, number-one rule in marketing.  It's been beaten into our heads for years, from marketers and companies alike.  If I was to remember one thing from undergrad, besides drugs are cool and flannels are in, its that your business needs to tell a story.  I agree with the premise -- … Continue reading Screw your story – Why business storytelling has lost its touch and what to do about it →